AI concept render: a multi-level glass and concrete headquarters on a granite cliff above a pine-lined lake at dusk, warm light in every window, a glowing blue glass core and a lit landing deck on the roof, a boat at the dock below.

Hefty Industries · Lake Conroe, Texas

Your website should book the job while you're on one.

Websites with online booking and a business text line for trades, marinas, boat rentals and other local businesses. Missed calls get a text back, estimates get signed on the customer's phone, and finished jobs ask for a review.

You deal with Thomas, here on the lake. We build a working mockup first, so you see it before you pay.

Ridgeway PoolsBusiness text line
  1. Missed call · 2:14 PM
  2. Hi, this is Ridgeway Pools. Sorry we missed you, we're on a job. What can we help with? Reply STOP to opt out.
  3. Pool pump is grinding. Can someone look this week?
  4. We can come Thursday, 9 to 11. Here's your estimate to sign.
  5. Estimate · Pump repairSigned on phone
  6. Thursday · job complete
  7. Thanks for having us out. Would you leave us a quick review?
Example conversation. Ridgeway Pools is a made-up business.

AI concept render

The Nauti Yachti Our own Lake Conroe charter business, run on the system we build for you.

Charters booked
39
Guest rating, 16 reviews
4.9 out of 5 stars
See it live

Websites & Front Desk Text

Found, booked and paid, even when you can't pick up.

A fast site on your own domain with booking and payments, plus a business text line that answers for you when you're on a job.

Website & owner console
Tap-to-call, services, hours and reviews. Change prices, hours and photos yourself.
Booking & payments
Live availability, deposits, card payments, confirmation emails and a ledger.
Missed-call text-back
Miss a call and the caller gets a text from your business line, so the lead doesn't go to the next name on Google.
Estimates & reviews
Estimates signed on the customer's phone. When the job's done, one review request to customers who agreed to hear from you.
Screenshot of thenautiyachti.com on a phone: the menu with Packages, Availability and Book, an Owner console button, and the headline Life is better on a boat.
Real, not a mockup: our own charter site on a phone. Open thenautiyachti.com

Case study

We built it for our own business first.

The Nauti Yachti is our boat charter business on Lake Conroe. Its website, booking, payments and back office run on the same system we build for clients.

Screenshot of the home page of thenautiyachti.com: the anchor logo, the headline Life is better on a boat, and the three booking steps.
Screenshot of the live site, 21 October 2026. Visit thenautiyachti.com
  • Live availability calendar
  • Book and pay in one step, with deposits and refunds by policy
  • Gift certificates and a guest trip page
  • Reviews from real guests, shown once approved
  • Owner console for prices, packages, photos and the ledger
  • AI operations that draft replies and reminders for approval

Three steps. You see it before you pay for it.

  1. Free mockup

    Tell us about your business. We build a working mockup of your website and show you how Front Desk Text would handle your calls. Free, with no obligation.

  2. Build & launch

    We build on your own domain and accounts, test it with you, then go live, with a walkthrough of your console before we call it done.

  3. Run & care

    We keep it running with updates, fixes and improvements each month. You run your business, not your website.

Plain prices.

A one-time setup fee, then a monthly fee for hosting, care and improvements. Your domain, website hosting and payment accounts are set up in your name and billed to you directly.

Mainly want missed calls texted back? Pick any website and add Front Desk Text, or choose Run, which includes it.

  • Found

    Be found, look right, get the call.

    $500 setup

    then $79/month, 12-month minimum

    • Website on your own domain
    • Tap-to-call and a quote form
    • Services, hours and a reviews link
    • Local search basics, set up for Google
  • Booked Our pick

    Everything in Found, plus take the job online.

    $2,500 setup

    then $199/month

    • Online booking and live availability
    • Card payments, deposits and pay links
    • Owner console and confirmation emails
    • A ledger of every booking and payment
  • Run

    Everything in Booked, plus the busywork handled.

    $4,500 setup

    then $449/month

    • Front Desk Text included: missed-call text-back, review requests, estimates signed on the phone
    • AI reminders and reply drafts
    • Customer portal
    • A monthly report on what's working
Front Desk Text, on its own
$500 setup + $149/month Added to any website. Included in Run.
Dock Watch Pilot
$795 installed + $19/month Bilge, pump, battery, shore power and cabin temperature, with alerts straight to your phone.

The card processor charges its own fee, typically 2.9% + 30¢ per payment, taken from each payment like a card machine on the counter. Prices don't include Texas sales tax, where it applies.

AI concept render: a small graphite monitoring unit with one cyan status light, mounted on a boat's helm at dusk with the lake behind.
AI concept render. The pilot unit may look different.

Dock Watch Pilot · this winter

Know your boat is fine before you drive out to check.

A small unit aboard reports over the cell network. We don't touch your pump or your AC wiring.

What it watches
Water in the bilge and how often the pump runs, battery level, shore power and cabin temperature.
Who gets the alert
You, straight to your phone, automatically. We're copied so we can help, but we never sit between your boat and you.
If it goes quiet
If the unit stops checking in, you're told that too.

$795 installed + $19/month, month to month. Ask for a pilot spot

Dock Watch is an alert service, not a guarantee. Keep your bilge pump, your float switch and your marina's checks.

Straight answers.

Do I own my website?

Yes. Your domain, website hosting and payment account are set up in your name, so if you ever leave, your site and your payments stay with you.

What does "AI-run operations" actually mean?

Our AI operations system does the repetitive work: drafting replies, sending reminders and writing your monthly report. Anything that goes to a customer waits for your approval unless you tell us otherwise.

Will AI make up reviews, photos or posts for my business?

No. For your business we only use your real photos, real footage and real customer reviews, with permission. We never generate fake people, places or testimonials for you. The renders on this page are our own illustrations and are labelled as AI concept renders.

How long does a website take?

A Found site usually takes 1–2 weeks from a yes. Booking sites take longer, because we test every payment path with you.

Where do Front Desk texts come from?

From your business text line: a number we set up for texting under your business name. Every text says who it's from, and anyone can reply STOP at any time. We only text people who contacted you or did a job with you, never a bought list.

Who gets a Dock Watch alert?

You do, directly and automatically, the moment something trips. We're copied so we can help, but your alert never waits on us. If the unit itself stops checking in, you're told that too.

Can I sign up for Dock Watch now?

We're piloting it this winter on Lake Conroe. Tell us about your boat and where it's docked, and we'll be in touch when there's a spot.

Where do you work?

Lake Conroe and Montgomery County, Texas: Conroe, Montgomery, Willis, The Woodlands and nearby. Websites we can build for anyone, anywhere.

Is there a contract?

Websites have a 12-month minimum on the monthly plan; Dock Watch is month to month.

Who's behind it

Hefty Industries is run by Thomas Hefty of Montgomery County. He spent his career in industrial electrical controls and automation for the energy industry, then built the system behind The Nauti Yachti. You deal with Thomas, not a call center.

Tell us what you need.

A website mockup, a look at Front Desk Text, or a spot in the Dock Watch pilot. Free and with no obligation. We reply within one business day.

See our work first: thenautiyachti.com, 39 charters booked, 4.9★ from 16 guest reviews.

Service area
Lake Conroe & Montgomery County, TX

Fields marked with an asterisk are required.

Whichever you'd rather we use.

The button opens your own email app with this note filled in, addressed to thomas@heftyindustries.com; press send there. Nothing is stored on this website.